Every day, tens of thousands of websites are created on the World Wide Web, adding to the billions that already exist. Yet the number of web design professionals is significantly smaller.
According to hostingtribunal.com, by 2023 the world will have about 27 million web designers/developers. Even factoring in self-taught designers or those with informal training, the math doesn’t add up. Roughly 25% of businesses don’t have a website at all, and another 25% say they don’t have the time to maintain or update one. Believe it or not, there simply aren’t enough web designers in the world today to maintain, improve, and build the web of the future.
In essence, we’ve migrated our lives onto screens. We learn, work, shop, date, and entertain ourselves online. Our very survival depends on an interface — from the payment card on your phone to your digital ID or that two-factor authentication code.
The user experience dictates the brand’s existence. And we are online.
See the power of the web design industry in these numbers from serpwatch.io :
- 75% of people judge a site’s credibility by its design.
- A poor user experience drives 89% of visitors away.
- 94% of visitors form their opinion of a brand or business based on site design.
- ROI on user experience design is 9,900% (ROI)
- 88.5% of website traffic is lost if a site loads too slowly.
Okay, I don’t need to convince you that having a website is essential. What I really want to share is the potential of the web design industry.
We know local businesses are the future of sustainable communities, right? Then just Google companies around you. Take a look at the “websites around you” and tell me honestly if there isn’t a lot of work to be done. From plumbers to tech firms, it feels like most are a decade behind.
The majority of small and medium-sized business websites are not responsive, lack maintenance, or simply don’t exist.
Fortunately, there’s a solution. And I’ve been using it for over 10 years!
Who is building the future of the Web?
I’ve created hundreds of websites without writing a single line of code. What I’ve learned is that coded websites are not the right fit for small businesses.
About 80% of small businesses don’t want — and can’t afford — a website built from scratch with custom code. They’re expensive, slow to build, and difficult to update. Can you imagine a corner store owner coding their own product updates?
The no-code web industry is the only real answer to high demand, lack of labour, and the high cost of custom projects.
And this is where the no-coder designer comes in.
The No-Coder Designer
This is not the traditional path of a programmer or developer who studies for years to work at a tech company. That role is essential to the industry as a whole, and we are where we are thanks to them. But here, the story is different.
A no-coder designer is a creative mind with the power of web development. They can sketch, ideate, prototype, and build websites (and apps) without writing code.
The entire infrastructure — servers, firewalls, domains, SSL — is managed through a control panel, depending on the platform you choose.
With today’s wide range of platforms, you can design visually and stay in control of the process.
I call a no-coder that creative professional who listens to clients, understands the market, and builds quickly. To get started, you (yes, you!) only need to pick one platform and dive in.
Try it out. Choose a platform and have fun.
Here are some examples:
Why go no-code?
I created my first visual website as part of a branding and marketing package in 2010. I had no idea that it would eventually lead me to build the agency, KIAI Agency.
But when I moved to Canada in 2014, I noticed something interesting: no-code sites were often better than coded ones. I started to see a pattern:
- No-code sites were faster, with platforms like Wix and Squarespace already optimizing images, SEO, caching, and CDNs.
- Editing and improving designs was far easier.
- Costs were much lower — especially for small and medium businesses.
- Many integrations for e-commerce, analytics, blogging, and CRM came ready out of the box.
Even without formal design training or programming knowledge, I started getting referrals, building quickly, and began calling myself a Web Designer. Years later, I completed my UX Design training here in Canada. But for years, I was already creating and selling websites visually. And I loved the process.
Why? First, because it made executing marketing strategies and campaigns so much easier — without waiting on a developer team to “approve” every project. Second, I could build with pre-designed and validated templates, saving huge amounts of time and money. And third, I started discovering a global market and whole companies dedicated to no-code solutions. That opened my eyes to today’s reality.
No-code isn’t just for small and medium businesses. It’s being adopted by companies of all sizes.
This is a cutting-edge, integrated, accessible, affordable, profitable — and most of all, desirable — technology.
It’s truly revolutionary. ❤️
If you want to go deeper? Check out my first book, Webdesign Revolution (in portuguese), filled with stories, tutorials, models, and resources to help you get started.
